Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
Let's Talk Shop...ping...with Patsy Koepke
Driving In-Store Traffic in a Digital-First World
With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.
From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forward-thinking brands are reinventing the retail experience. We also dive into the omni-channel revival, including the surprising comeback of the catalog as a powerful brand tool.
If you're in retail marketing, you won’t want to miss this one.