Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
It is cheating if AI helped?
Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B audiences.
In this episode, we unpack the challenges marketers face when juggling personalization, platform strategy, creative storytelling, and the rise of AI-powered tools. Does using AI feel like cheating? Can content still be authentic when a machine had a hand in writing it? And who can we trust to help us navigate this evolving content ecosystem?
Tune in as we dig into the pressures for content development in a multi-channel, AI-influenced marketing world. Whether you’re a seasoned brand leader or just trying to keep your content calendar alive, this episode brings perspective, honesty, and maybe even a little feeling of you're not on an island alone.