Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
Retail Glow-Up: Reinventing the In-Store Experience with Logitech & Response Marketing
In this episode of Color Bar, we're joined by Carolyn Walker, CEO of Response Marketing, and Irma Sandoval, Head of Channel Marketing at Logitech, for a conversation that’s all about the retail glow-up. The duo takes us behind the scenes of a transformational moment with Best Buy, where a decade-long evolution in category management led to a powerful in-store reinvention. Irma shares Logitech’s three guiding pillars—Invite, Inspire, Irresistible—and how they aim to elevate the brand to icon status. We unpack what’s working (and what’s not) in modern in-store engagement, including a candid look at QR codes and why marketers need to think beyond the scan. Plus, hear what created a line-around-the-block moment at the flagship Micro Center store in Silicon Valley. For any channel marketer or brand team looking to push creative and strategic boundaries in retail, this is a must-listen episode.