Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
“The Future Is Experiential: Wendy Moodie on Creativity, Tech, and Brand Integrity”
In this episode, hosts Betsy Davis and Kim Opdyke sit down with Wendy Moodie, co-founder of one of today’s most innovative event production companies. Wendy pulls back the curtain on her journey designing immersive, can’t-miss brand experiences across entertainment, retail, travel, and beyond.
The conversation dives into:
- How experiential marketing has evolved from flashy activations to authentic, story-driven engagement
- Why brand integrity is non-negotiable when creating environments that wow and last
- The game-changing role of technology in transforming spaces into living, breathing experiences
Wendy also shares her take on the rise of pop-up culture, how brands can spark massive amplification through social media, and what companies should know before stepping into immersive marketing.
The episode wraps with a bold look ahead at future trends—and Wendy’s call for brands to lean into creativity, courage, and innovation as they reimagine how to connect with their audiences.