Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
Beyond the Campaign: The Evolution of Brand Activation with Denise Costello
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What makes a brand activation actually work? In this episode of Color Bar, Denise Costello joins Betsy & Kim to discuss the shift from one-time campaigns to connected brand experiences that drive memory, engagement, and long-term impact. They cover experiential marketing, pop-ups, influencer strategies, execution pitfalls, and why the best brand moments start with a clear intention.