Scott Christiansen: Digital Marketing Tactics That Drive Real ROI

In this episode of The Close, Founder and CEO of Root3 Marketing, Scott Christiansen, shares proven strategies for small business owners to increase revenue before selling. Learn how to leverage digital marketing with measurable ROI, discover the untapped potential of cross-selling to existing customers, and understand how to handle brand evolution during growth. Scott reveals how a small monthly marketing investment can generate revenue for healthcare practices, plus practical advice on Google optimization that any business can implement today. Explore our full episode page to watch a video or read a transcript of the full interview.

Chapters

• 0:00 Is Anyone Doing Marketing Right?
• 1:50 Two Key Value-Driving Marketing Levers
• 5:49 Digitizing Your Customer Pipeline
• 9:15 Working the Mid-Funnel
• 12:41 Google Optimization Made Simple
• 17:15 Protecting Client Relationships During Integration
• 33:17 Communication Best Practices