Training That Works
Training That Works is the podcast for sales leaders who are tired of programs that don't move the number. Host Rustin Schroeder sits down with directors, VPs, and Chief Learning Officers to unpack what actually drives performance — from onboarding and sales enablement to leadership development and coaching at scale.
Every episode is a real conversation with someone who has built and run training inside companies you know. No theory, no buzzwords, no recycled frameworks. Just the strategies, mistakes, and breakthroughs that separate training that checks a box from training that changes results.
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Training That Works
Frontline Coaching with Catie Ivey
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In this episode of Training That Works, Rustin Schroeder talks with Catie Ivey about why sellers are too often “failed” by leadership… and how to fix it fast. She breaks down what great training actually feels like in the room, from immersive Sandler bootcamps with Salesforce’s legendary trainers to the quiet power of a frontline manager who coaches instead of micromanages. You’ll hear why most of us play way too small… and how to flip that script so people lean into their superpowers.
Then she gets blunt about bad training… the checkbox programs that rip reps out of the field, waste time, and deliver zero lift. Her fix is simple and hard… anchor everything to WIIFM, show real customer outcomes, and connect pre‑ and post‑sales through enablement so the whole GTM engine learns together and wins together. If you lead revenue, manage reps, or run enablement, this conversation will change how you design your next session… and how your team shows up on the next call.
🎙️ Training That Works — where top performers share what actually works.
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