Training That Works
Training That Works is the podcast for sales leaders who are tired of programs that don't move the number. Host Rustin Schroeder sits down with directors, VPs, and Chief Learning Officers to unpack what actually drives performance — from onboarding and sales enablement to leadership development and coaching at scale.
Every episode is a real conversation with someone who has built and run training inside companies you know. No theory, no buzzwords, no recycled frameworks. Just the strategies, mistakes, and breakthroughs that separate training that checks a box from training that changes results.
New episodes weekly. Subscribe and start building programs your people actually use.
Training That Works
Frameworks That Work with Brian Maiers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Training That Works, Rustin Schroeder talks with Brian Maiers about the two trainings that completely changed how he sells. The first gave him a simple framework he could use anywhere, even in an airport if he ran into a dream client. The second made him look inward, uncovering his natural strengths and the one thing most salespeople ignore while trying to “fix” themselves.
Then Brian shares the worst training he ever sat through... one that actually taught reps to force three objections out of every prospect before ending a call. That experience pushed him to rethink everything about how learning should work. From that moment on, he built a personal system rooted in connection, clarity, and confidence. If you’ve ever wondered what separates training that fades from training that sticks, this conversation tells you exactly how to find out.
🎙️ Training That Works — where top performers share what actually works.
🔥 Email Magic™ turns average communicators into credible, respected voices. 👉 email-magic.com