Training That Works
Training That Works is the podcast for sales leaders who are tired of programs that don't move the number. Host Rustin Schroeder sits down with directors, VPs, and Chief Learning Officers to unpack what actually drives performance — from onboarding and sales enablement to leadership development and coaching at scale.
Every episode is a real conversation with someone who has built and run training inside companies you know. No theory, no buzzwords, no recycled frameworks. Just the strategies, mistakes, and breakthroughs that separate training that checks a box from training that changes results.
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Training That Works
Mindset, Behavior, Results with Adam Willson
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In this episode of Training That Works, Rustin Schroeder talks with Adam Willson about how to build stronger sales teams by starting with mindset. Adam explains why most sales training fails because it focuses on fixing results before fixing behavior and behavior before fixing mindset. He shares proven strategies for creating a culture where salespeople coach each other, stay accountable, and drive real performance without top-down pressure.
Listeners will learn how to make training stick by shifting from information to transformation. Adam reveals how he turns resistant reps into confident performers, why money-based incentives often miss the mark, and how leaders can use healthy peer pressure to create lasting growth. If you want better sales results, stronger team culture, and a repeatable system for development, this conversation gives you the roadmap.
🎙️ Training That Works — where top performers share what actually works.
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