Training That Works
Training That Works is the podcast for sales leaders who are tired of programs that don't move the number. Host Rustin Schroeder sits down with directors, VPs, and Chief Learning Officers to unpack what actually drives performance — from onboarding and sales enablement to leadership development and coaching at scale.
Every episode is a real conversation with someone who has built and run training inside companies you know. No theory, no buzzwords, no recycled frameworks. Just the strategies, mistakes, and breakthroughs that separate training that checks a box from training that changes results.
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Training That Works
Build Authority Using Video with Scott Skibell
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Most leaders are quietly destroying their credibility every time they turn on a camera.
In this episode of Training That Works, Rustin Schroeder talks with Scott Skibell about how video, when done right, becomes the fastest way to build authority, influence, and trust at scale.
Scott spent six years at LinkedIn doing something almost no one else was doing in corporate training. He brought in live streaming gear, built his own role from scratch, and turned subject matter experts, product managers, and sales reps into on-camera talent who could deliver global training in 30 minutes. While most companies were still herding 100 people onto Zoom calls with bad audio and worse PowerPoints, Scott was producing TV-quality training that made rising leaders look like rockstars before they ever walked into a room.
What started as a smarter way to deliver training turned into something much bigger. Scott realized the real product was credibility itself. The same principles that make a good video, clean delivery, looking at the camera, an authentic on-screen presence, are the same six principles Robert Cialdini wrote about in Influence. Authority. Social proof. Liking. Reciprocity. Scarcity. Commitment and consistency. Stack them, and you stop being someone who shares information and start being someone people actually follow.
Here is the part most professionals will not say out loud. They know their Zoom presence is hurting them. They know the senior VP who fumbles a screen share loses the room. They know the salesperson firing off AI-generated emails sounds like every other salesperson firing off AI-generated emails. And they know that in a world about to be flooded with AI avatars and synthetic voices, the people who show up authentically on camera, using a prospect's name, referencing their actual situation, recording it themselves, are going to win the trust everyone else is busy automating away. In this episode you will learn how to build that on-camera presence, how to apply the six principles of influence in everything you record, and why personalized video is the single highest-leverage tool a seller or leader has right now.
If you want people to stop scrolling past you and start trusting you, this is the episode.
Scott Skibell, founder of Skillcasting and former senior video producer for LinkedIn's global learning organization.
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