Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
7: How to Define Your Ideal Client
In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client.
Here's a secret we deny early on in our businesses (and maybe for way too long in):
You don’t need a million clients. You need the right ones.
And for most of you, it'll take booking just 12-60 clients in a year to be fully booked and profitable.
In this episode, we'll cover:
- What an ideal client is
- Why you need to know this person, like yesterday
- How to determine who your ideal client is
Download my brand clarity workbook here:
https://emilyfostercreative.com/brand-clarity-workbook
Check out the blog post here:
https://emilyfostercreative.com/how-to-define-your-ideal-client-to-grow-your-business/