Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Episodes
86 episodes
83: Wedding Vendor Partnerships, Planners & Joint Ventures with Matt Radicelli
What if the most powerful referral sources in your business aren't your past clients, they're the vendors you work alongside every weekend? In this episode, I'm joined again by Matt Radicelli of Mentor Pods to cover the more advance...
Ep 82: How to Build a Wedding Referral Program for Past & Current Clients with Matt Radicelli
What if two-thirds of your wedding business could come from people who already know and trust you? In this episode, I'm joined by Matt Radicelli of Mentor Pods to get tactical about one of the most underutilized growth strategies in...
81: Wedding Industry Networking Tips & Building a 35-Year Brand with Kevin Dennis
What does it actually take to stay in the wedding industry for 35 years — and still be growing?In this episode, I'm joined by Kevin Dennis, editor of WeddingIQ, owner of Fantasy Sound Event Services, and founder of the Tri-Valley Wedding...
80: 30 Life Lessons for Business Owners That Became Marketing Lessons
Ten years, one business, and 30 lessons worth sharing, happy birthday to me.In this special solo birthday episode, I'm turning 30 and reflecting on the life lessons for business owners that have shaped the way I market, lead, and show up...
79: Destination Wedding Planning Tips & Building a Travel Business with Tami
What if you could make $20K from a single wedding day, and earn free luxury travel on top of it?In this episode, I'm joined by Tami, founder of Paradise Getaways and creator of the 20K System and Toolkit. Tami shares her destination wedd...
78: Wedding Planner Tips & Building a Business on Your Own Terms with Beth Kramer
What if the most radical thing you could do for your wedding business was to just... stop doing what everyone else is doing?In this episode, I'm joined by Beth Kramer, wedding planner, author of Modern Etiquette Wedding Planner, and co-f...
77: Niching Down in Large Multicultural Weddings with Bisola
What happens when you stop trying to be everything to everyone and become the only obvious choice for one specific client?In this episode, I'm joined by Bisola of Event Design by B, a wedding planning and design firm specializing in Nige...
76: 13 Ways My Husband Has Helped Me Grow My Business
Behind every successful business is a village, and today I'm celebrating mine.In this special anniversary solo episode, I'm sharing something a little different, a heartfelt reflection on 13 ways my husband Shane has supported the growth...
75.5: Standing Out in the Wedding Industry with Heidi Thompson
If you feel like you're doing all the things but still blending in, this episode is for you. In this episode, I'm joined by Heidi Thompson of Evolve Your Wedding Business for a conversation about what's actually separating the booke...
75: Brand Messaging, AI & Finding Your Voice with Jen Liddy
If your marketing sounds like everyone else in your industry, it might not be a branding problem, it might be a messaging problem. In this episode, I'm joined by Jen Liddy, brand messaging strategist and former English teacher turned mes...
74: Referral Marketing for Wedding Pros with Matt Radicelli
What if the most powerful marketing strategy for your wedding business costs almost nothing, and you're already sitting on it? In this episode, I'm joined by Matt Radicelli of Mentor Pods for a second conversation, and this one is p...
73: UK Wedding Trends & Culture with Daisy Bradley of The Post Barn
Ever wondered what weddings actually look like on the other side of the Atlantic?In this episode, I'm joined by Daisy Bradley, weddings and events director at The Post Barn in Berkshire, UK, and a 2025 bride herself. We dig into UK weddi...
72: How to Rebrand a Photography Business with Nadia of Venture Ever After
What happens when your most successful year in business makes you realize everything needs to change?In this episode, I'm joined by Nadia of Venture Ever After, a Pacific Northwest elopement and adventure wedding photographer with nearly...
71: From Live Wedding Artist to Six-Figure Creative Business with Danison
What happens when a Disney-trained accountant becomes a six-figure live wedding artist? A masterclass in branding, pricing, and building a business that's as strategic as it is beautiful.In this episode, I sit down with Danison, the arti...
70: Wedding Blog Ideas That Actually Work (And Why Blogging for SEO Still Matters in 2026)
Blogging is dead, or so they say. But what if the wedding pros quietly ranking on Google (and now AI search) are the ones who never stopped?In this solo episode, I cut through the noise on whether blogging still matters in 2026, and spoi...
69: Building Wedding Vendor Relationships with Fausto & Reuben
What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend?In this episode, Fausto and Reuben share the real story behind building Blue El...
68: Choosing your Website Designer for Photographers
Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good.In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer...
67: Building Community in the Wedding Industry with Gabby and Kari of Just Another Biz
Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you.In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about...
66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples
Gen Z couples are already changing the way weddings are planned, researched, and booked.In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding in...
65: Modern Wedding Marketing in 2026 with Becca Pountney
Marketing feels noisier than ever, but it doesn’t have to feel impossible.In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “...
64: What to Know About Showit Template Customization
If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you.In this episode of Engage Your Brand®, I’m breaking down the difference between ...
63: Authentic Networking for Wedding Pros with Sara Alepin
If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air.In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Ha...
62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert
If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires.In this episode of Engage Your Brand®, I’m joined b...
61: Business Systems That Scale with Nikisha King
If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it.In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about ...
60: 70 Brand & Website Terms You Should Know
If you’ve ever felt lost in conversations about branding or website design, this episode will change that.In this episode of Engage Your Brand®, I’m breaking down 70 brand and website terms you should know.These are the exact term...