Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Episodes
15 episodes
14: Building a Client Journey Map to Book More and Better Clients
Do you know what it takes to get your dream clients to purchase your services?In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry. We'll chat about the import...
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Season 1
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Episode 14
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51:42
13: Strategizing & Streamlining Your Marketing with Tayler Cusick-Hollman
Overwhelmed with marketing and feeling like you're doing it ALL, all day every day?I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing.In this episode of the Engage Your Brand™ podcast, I i...
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Season 1
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Episode 13
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42:38
12: How to Build a Luxury Brand Color Palette
Did you know colors can influence up to 90% of first impressions with your business?This is why strategic color selection is crucial for branding.In this episode of Engage Your Brand™, the conversation covers how to build a luxury...
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Season 1
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Episode 12
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44:28
11: Social Media for Wedding Vendors with Nina Addeo
Episode 11 brings to you the very first guest on Engage Your Brand™ – Nina Addeo! In this engaging conversation, we'll explore the evolving landscape of social media in the wedding industry, particularly focusing on the differences ...
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Season 1
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Episode 11
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57:36
10: Tips for Launching a New Brand & The Story Behind Mine
Want to get to know me and my brand better? In this episode, I talk through the history behind my brand, Emily Foster Creative - why I started it, why I named it after my personal name, and what we offer. But this is so much more. W...
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Season 1
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Episode 10
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1:01:17
9: Four Logo Variations Your Brand Needs
In this episode of the Engage Your Brand™ Podcast, I discuss the importance of having multiple variations of your logo to build a consistent and recognizable brand. Big takeaway: different logo formats ensure brand presence ac...
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Season 1
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Episode 9
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21:53
8: Five Website Pages Your Business Needs
In this episode, we'll cover the essential website pages you need to have if you're a wedding or event pro. Gone are the days where it was acceptable to have just 1 long page on your website. In fact, I recommend you have more than ...
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Season 1
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Episode 8
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26:19
7: How to Define Your Ideal Client
In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client. Here's a secret we deny early on in our businesses (and maybe for way too long in): You don...
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Season 1
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Episode 7
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54:15
6: Seven Brand Assets You Need This Year
Ever wondered what's standard when it comes to deliverables in a branding package?In this episode, we cover the seven brand assets your business needs these year! We'll talk all about file types, logo formats, and other nitty ...
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Season 1
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Episode 6
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46:01
5: Marketing for Wedding Venues
In this episode, we talk all about wedding venue marketing and why most venues desperately need to level up their game. If you're another type of event or wedding pro, this podcast is still for you as I'm sharing marketing tips that st...
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Season 1
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Episode 5
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51:36
4: What is an Elevated Brand?
In this episode, we cover what an elevated brand is as well as some tips for how to get to that next level with your brand. We'll cover what an elevated brand is, why it matters, and some actionable ways you can start ele...
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Season 1
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Episode 4
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46:42
3: The Event Pro's Website Checklist
In this episode, we'll cover some essentials for refreshing your website as a wedding pro or event pro. Some highlights are:What to update when it comes to your website imagesHow to refresh your copyw...
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Episode 3
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28:07
1: The One Where Engage Your Brand Begins
In this first episode for wedding pros and event pros, we go over what it means to engage your brand in your marketing and other elements of your hospitality business. Get ready for a podcast full of actionable tips and more!
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Episode 2
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17:02