Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Episodes
50 episodes
49: Work Life Balance for Wedding Professionals with Heidi Thompson
Burnout is common in the wedding industry, but it doesn’t have to be the norm.In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding p...
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Season 1
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Episode 49
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56:03
48: Creating Visibility in 2026: Showing Up Without Burning Out with Renée Dalo
Visibility matters more than ever in 2026, but burnout doesn’t have to come with it.In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how ...
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Season 1
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Episode 48
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1:15:53
47: Wedding Marketing Strategy in the Age of SEO and AI with Julie Novack
Your next inquiry might come from Google… or ChatGPT.In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to ...
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Season 1
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Episode 47
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54:27
46: How to Attract High-End Clients with Maria Bayer
Sales don’t have to feel pushy to work.In this episode of Engage Your Brand®, I’m joined by high-ticket sales and mindset strategist Maria Bayer to talk about why so many creatives invest in beautiful branding and websites, yet still str...
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Season 1
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Episode 46
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59:15
45: 10 Off-Season Tasks to Do to Elevate Your Brand
You don’t need to hustle harder in the off-season, you need to use it strategically.In this episode of Engage Your Brand®, I’m breaking down 10 off-season tasks you can do to elevate your brand, strengthen your marketing foundation, and ...
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Season 1
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Episode 45
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42:22
44: Prepping Your Books for Tax Season with Hailey Ann
Prepping your books for tax season is only half the work.In this episode of Engage Your Brand®, I’m joined by my own bookkeeper (and good friend), Hailey Ann, for a conversation that goes beyond QuickBooks and spreadsheets. Because yes, ...
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Season 1
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Episode 44
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1:03:01
43: 2026 Website Trends for Wedding & Event Pros
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle.I’m sharing...
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Season 1
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Episode 43
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50:09
42: Closing Out the Year & 2026 Branding Goals
Before you sprint into the new year, let’s take a breath, literally.In this episode of Engage Your Brand®, I’m sharing a real behind-the-scenes look at what closing out the year has actually looked like for me. From a packed season of co...
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Season 1
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Episode 42
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1:08:40
41: FAQ for Wedding Photographers & Event Pros
Your FAQ section might be the most underrated sales tool on your website.In this episode of Engage Your Brand®, I’m diving into a website section I see business owners hesitate on all the time: your FAQs.If you’ve ever wondered, “...
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Season 1
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Episode 41
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44:46
40: Marketing for DJs with Marz from Charizma Entertainment
What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand?In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about ma...
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Season 1
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Episode 40
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1:06:59
39: Branding Photography Ideas and Tips to Elevate Your Brand with Mycah Bain
You don’t just need brand photos, you need brand photos that actually feel like you. ✨If you’ve ever stared at your website thinking, “I only have this one headshot…” this episode is your sign to change that.<...
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Season 1
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Episode 39
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46:17
38: Basic On-Page SEO for Wedding Pros: Terms You Should Know
Still feel like SEO is “one more thing” on your plate, but you know your couples are Googling (and now ChatGPT-ing) vendors like you? 🧠✨In this episode of the Engage Your Brand® podcast, I’m breaking down basic on-page SEO in a ...
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Season 1
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Episode 38
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42:39
37: Paid Advertising for Wedding Professionals with Whitney and Daniela of Wedding Industry Ads
Paid advertising for wedding professionals doesn’t have to feel spammy or “bro-y.” On Engage Your Brand®, I’m joined by Whitney and Daniela of Wedding Industry Ads to demystify Google + Meta so your campaigns actually book (not just “g...
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Season 1
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Episode 37
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42:25
36: What It Means to Romanticize Your Brand (Branding for Wedding Professionals)
Feeling the cozy season vibes?In this episode of Engage Your Brand®, I’m diving into how to romanticize your brand, especially if you’re a wedding professional. Inspired by the “romanticize your life” trend, we’re exploring how small, in...
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Season 1
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Episode 36
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21:26
35: Building Community in the Wedding Industry with Matt Radicelli
What if your most powerful marketing strategy isn’t ads, it’s relationships? 🎙️ In this episode of Engage Your Brand®, I chat with Matt Radicelli, entrepreneur, executive coach, and founder of Mentor Pods, about how genuine connecti...
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Season 1
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Episode 35
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48:48
34: Showit vs. Wix: Which Platform Fits Your Wedding Biz?
If your website feels “fine” but not you, this episode is your permission to rethink your platform.I’m breaking down Showit vs. Wix — what actually matters for wedding and event pros, where each platform shines, and how to avoid common r...
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Season 1
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Episode 34
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35:27
33: SEO for Wedding Pros with Sara Dunn
If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings durin...
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Season 1
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Episode 33
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43:58
32: Katie Sautter's Wedding Planner Branding Experience
What happens when a PhD in quantum materials pivots to wedding planning? ✨In this episode of the Engage Your Brand® podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie ...
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Season 1
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Episode 32
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54:14
31: Spooky Stories To Avoid For Your Brand
Rebrands shouldn’t be scary, but the wrong one can haunt your bookings and your SEO. 👻 In this Halloween special of the Engage Your Brand® podcast, I’m sharing five “spooky rebrand stories” that every creative should avoid, from...
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Season 1
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Episode 31
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46:57
30: Holiday Gifting Ideas for Creative Entrepreneurs with Whitney from Wildhive Studio
Client gifting doesn’t have to be complicated, it just has to be thoughtful. 💡In this episode of the Engage Your Brand® podcast, I’m joined by my friend and fellow designer, Whitney Zimmermann, founder of
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Season 1
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Episode 30
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39:36
29: How to Prep Your Marketing for Engagement Season
Engagement season is just about upon us! In this episode, I discuss the significance of engagement season, which spans from Thanksgiving to Valentine's Day, and its impact on marketing strategies for your business.We'll t...
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Season 1
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Episode 29
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50:10
28: How to Get Your Work Published as a Wedding Pro with Jaine Kershner
What if your next big booking came from a feature in Style Me Pretty or Martha Stewart Weddings?In this episode of the Engage Your Brand® podcast, I’m joined by the incredible Jaine Kershner, New York–based photographer and founder o...
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Season 1
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Episode 28
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42:44
27: Dissecting Taylor Swift Branding & the Wedding Industry
Whether you dislike, like, or love her music, we have to admit: Taylor Swift has become a pop culture phenomenon, and with her recent engagement, what she does will affect the wedding industry. In this conversation, I discuss the si...
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41:20
26: Flodesk Email Marketing for Wedding Pros
In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketin...
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Season 1
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Episode 26
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53:03
25: Copywriting for Wedding Pros with Andrea Shah
Your website isn’t just a digital storefront, it’s the very beginning of your client experience. ✨In this episode of the Engage Your Brand® podcast, I sit down with Andrea Shah, copywriter and marketing consultant for wedding creatives. ...
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Season 1
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Episode 25
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42:05