Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Episodes
71 episodes
69: Building Wedding Vendor Relationships with Fausto & Reuben
What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend?In this episode, Fausto and Reuben share the real story behind building Blue El...
68: Choosing your Website Designer for Photographers
Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good.In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer...
67: Building Community in the Wedding Industry with Gabby and Kari of Just Another Biz
Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you.In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about...
66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples
Gen Z couples are already changing the way weddings are planned, researched, and booked.In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding in...
65: Modern Wedding Marketing in 2026 with Becca Pountney
Marketing feels noisier than ever, but it doesn’t have to feel impossible.In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “...
64: What to Know About Showit Template Customization
If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you.In this episode of Engage Your Brand®, I’m breaking down the difference between ...
63: Authentic Networking for Wedding Pros with Sara Alepin
If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air.In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Ha...
62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert
If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires.In this episode of Engage Your Brand®, I’m joined b...
61: Business Systems That Scale with Nikisha King
If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it.In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about ...
60: 70 Brand & Website Terms You Should Know
If you’ve ever felt lost in conversations about branding or website design, this episode will change that.In this episode of Engage Your Brand®, I’m breaking down 70 brand and website terms you should know.These are the exact term...
59: When to Trademark Your Business Name with Braden Drake
Thinking about trademarking your business name, but not sure when (or if) you actually need to?In this episode of Engage Your Brand®, I’m joined by Braden Drake to break down when to trademark your business name, what can happen if you d...
58: Rebrand vs Refresh: What Your Business Actually Needs
If your brand feels a little off lately… but you’re not sure if you need a full rebrand or just a refresh, this episode is going to give you clarity.In this episode of Engage Your Brand®, I’m breaking down rebrand vs refresh, what each o...
57: Organic vs Paid Marketing in the Wedding Industry: What Wedding Pros Need to Know with Mark Chapman
If you’ve ever wondered whether you should be focusing on organic marketing or finally investing in paid ads… this episode is for you.In this episode of Engage Your Brand®, I’m joined by Mark Chapman, the wedding industry’s go-to expert ...
56: Why Wedding Networking Works When You Prioritize Community with Brooke Simmons
If wedding networking has ever felt forced, transactional, or just not worth the effort… this episode might change the way you see it entirely.In this conversation, I’m joined by wedding planner and community builder Brooke Simmons, and ...
55: Bridal Seamstress Marketing: Building a Bridal Alterations Business with Nadine Bozeman
Your bridal alterations experience can shape how confident you feel walking down the aisle… but bridal seamstresses are often one of the most overlooked vendors in the wedding industry.In this episode of Engage Your Brand®, I’m joined by...
54: Building a Wedding Planning Business with Systems and Mindset with Irene Tyndale (Part 2)
What does it really take to scale a wedding planning business without burning out?In this part two conversation, I'm back with Irene Tyndale to talk about systems, mindset, team building, and the behind-the-scenes structure that supports...
54: Wedding Planner Marketing: Standing Out in a Saturated Market with Irene Tyndale
What does it really take to build a lasting wedding planning brand in a saturated industry?In this episode of Engage Your Brand®, I'm joined by Irene Tyndale, founder of Irene Tyndale Weddings and Events, to talk about wedding planner ma...
53: Wedding Venue Branding and Marketing with Denise Peacock
What does running eight McDonald’s locations have to do with building a thriving wedding venue?In this episode of Engage Your Brand®, I’m joined by my client Denise Peacock, owner of Montgomery Creek Ranch in Indiana. We’re diving into w...
52: Why Engagement Season Isn't Over
Think engagement season ends on Valentine’s Day? Not so fast.If inquiries felt slow this winter, or if you’re worried booking season has passed you by, this episode is your reset. I’m breaking down why engagement season doesn’t automatic...
51: Wedding Business Branding and Positioning with Terrica
Your brand isn’t just your logo, it’s how people experience you at every touchpoint.In this episode of Engage Your Brand®, I’m joined by wedding industry educator, speaker, and coach Terrica to talk about wedding business branding and po...
50: Small Business Marketing Strategy in 2026 with Tayler Cusick-Hollman
Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone.In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to bre...
49: Work Life Balance for Wedding Professionals with Heidi Thompson
Burnout is common in the wedding industry, but it doesn’t have to be the norm.In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding p...
48: Creating Visibility in 2026: Showing Up Without Burning Out with Renée Dalo
Visibility matters more than ever in 2026, but burnout doesn’t have to come with it.In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how ...
47: Wedding Marketing Strategy in the Age of SEO and AI with Julie Novack
Your next inquiry might come from Google… or ChatGPT.In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to ...
46: How to Attract High-End Clients with Maria Bayer
Sales don’t have to feel pushy to work.In this episode of Engage Your Brand®, I’m joined by high-ticket sales and mindset strategist Maria Bayer to talk about why so many creatives invest in beautiful branding and websites, yet still str...