Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
13: Strategizing & Streamlining Your Marketing with Tayler Cusick-Hollman
Overwhelmed with marketing and feeling like you're doing it ALL, all day every day?
I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing.
In this episode of the Engage Your Brand™ podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals.
Tayler shares her journey from aspiring community college professor to entrepreneur, detailing her experiences in the marketing field and the challenges of building a tech company. The conversation delves into the unique marketing needs of the wedding industry, the development of Enji, and the importance of branding and strategy in business.
In this conversation, we'll discuss the intricacies of branding, SEO, and the evolving landscape of marketing for small businesses. We'll also explore the importance of understanding ideal clients, the challenges faced by wedding and event professionals, and the impact of technology on search behavior. Tayler shares insights on common marketing struggles and emphasizes the need for consistency and tracking results. The discussion highlights the experimental nature of marketing and the value of tools like Enji to streamline marketing efforts.
Here are some takeaways:
- Understanding human behavior is crucial in your marketing.
- Building relationships with clients is rewarding and impactful.
- Marketing strategies should be documented and reviewed regularly.
Want to streamline your marketing and make it so much easier?
Sign up for Enji here: https://www.enji.co/?ref=odixnjm