Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
14: Building a Client Journey Map to Book More and Better Clients
Do you know what it takes to get your dream clients to purchase your services?
In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry.
We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond.
The discussion covers various stages of the client journey, the need for effective communication, and strategies to enhance client engagement and satisfaction. In this conversation, we'll discuss the importance of understanding client journeys, particularly focusing on the needs and behaviors of Gen Z. The discussion also covers strategies for tiered offerings to cater to various client needs and the significance of branding in reflecting a luxury experience.
Did you know...
- Understanding your client journey can improve your business.
- Clients often experience decision paralysis.
- The client journey starts before they inquire.
- Awareness is the first stage of the client journey.
We'll cover this and so much more in this episode!
Want help understanding your ideal clients better?
Download my Brand Clarity Workbook here:
https://emilyfostercreative.com/brand-clarity-workbook
If you're ready to revamp your business and finally attract your ideal clients, reach out here: