18: Your Branding Blueprint with Jade Buford Artwork

Engage Your Brand™

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.

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Engage Your Brand™

18: Your Branding Blueprint with Jade Buford

August 14, 2025 • Emily Foster • Season 1 • Episode 18

What if your brand wasn’t just pretty but purposeful, profitable, and deeply personal?

In this episode, I sat down with multi-passionate creative and founder of Jade Alexandria Creative, Jade Buford to talk all things branding, entrepreneurship, and what it means to show up on brand in a meaningful way.

Jade shared her journey from corporate life to creative business ownership, the lessons that shaped her approach to branding, and what inspired her to write her new book, The On-Brand Blueprint. We talked about how branding isn’t just about visuals, it’s about clarity, connection, and making sure your message resonates with the people you’re here to serve.

If you’ve ever wondered how to attract aligned clients, communicate your value, or build a brand that truly reflects your purpose, this one’s for you.

Here are some takeaways:

Branding should resonate with your ideal client not just reflect your personal style.
Getting clear on who you serve is the key to building a brand that converts.
Specificity doesn’t limit you, it actually helps you reach the right people.
Small businesses have the power to shape the economy through thoughtful branding.
The “design by committee” approach can dilute your message, trust your vision.
Mood boards aren’t just pretty, they help guide the visual and emotional tone of your brand.
Investing in branding isn’t just an aesthetic decision, it’s a revenue decision.
Your corporate experience can teach you what not to carry into your creative business.
Personal connection and clear communication are at the heart of strong brand foundations.
Jade’s book offers a step-by-step guide for creating a brand that aligns, attracts, and elevates.

…and so much more on showing up on brand in every part of your business.

Grab Jade’s book:

Paperback:

https://www.amazon.com/dp/B0F8YKSZ4F?ref=cm_sw_r_ffobk_cp_ud_dp_A9XT0N8YRWB74YXCFKHT&ref_=cm_sw_r_ffobk_cp_ud_dp_A9XT0N8YRWB74YXCFKHT&social_share=cm_sw_r_ffobk_cp_ud_dp_A9XT0N8YRWB74YXCFKHT&bestFormat=true&previewDohEventScheduleTesting=C&csmig=1

Kindle version:

https://www.amazon.com/dp/B0FDRWL7PK?ref=cm_sw_r_ffobk_cp_ud_dp_SB0NC3F6Y7AZKDRPPM0H&ref_=cm_sw_r_ffobk_cp_ud_dp_SB0NC3F6Y7AZKDRPPM0H&social_share=cm_sw_r_ffobk_cp_ud_dp_SB0NC3F6Y7AZKDRPPM0H&bestFormat=true&previewDohEventScheduleTesting=C&csmig=1

🎨 Want to refine your brand strategy?
Explore my custom brand and website packages at:

https://emilyfostercreative.com/