Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
20: Wedding Planning Marketing in Multiple States with Irene Katzias
What does it really take to expand your wedding business into multiple markets without losing your identity or burning out?
In this episode, I’m joined by Irene Katzias of Irene & Co. Events. Irene is a wedding planner with teams across Connecticut, New York, and Utah.
We dive into what it looked like to go from side hustle to full-time business, how she scaled into the luxury space intentionally, and what she’s learned about pricing transparency, SEO, and team building along the way.
Irene’s story is a refreshing reminder that growth doesn’t have to happen overnight, and that building with clarity creates more freedom, not more stress.
Whether you’re dreaming of expanding to a new location, navigating your next team hire, or figuring out how to balance it all, this one’s for you.
Takeaways:
- You don’t have to scale fast to scale well, taking intentional baby steps can lead to sustainable growth
- Building a team opens the door to better client service and a better personal life
- Transparent pricing can increase trust and save time, even in the luxury space
- SEO and blogging are key tools for establishing credibility in new markets
- Clear boundaries and contingency plans are essential when managing teams and clients across time zones
- …and insights that will shift how you think about growth.
Looking to refine your brand, attract better-fit clients, or scale your creative business with more clarity?
Explore brand strategy and website design built for wedding and event pros at emilyfostercreative.com
Or catch up on more podcast episodes that help you grow with intention.
Explore Irene’s services and blog: irenecoevents.com
Be sure to check her out on Instagram as well, because she's truly the best inspiration and cheerleader! You can find her here: https://www.instagram.com/irenecoevents/
Listen to her bite-sized planning tips on the Peak Perfection podcast: Spotify
Subscribe to Irene's newsletter for private mentor sessions: https://www.irenecoevents.com/newsletter