Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
21: Pinterest Tips for Wedding Vendors with Dana Johnson
Did you know Pinterest is STILL a powerful tool to grow website traffic?
In this episode, Dana Johnson, owner of Dana's Desk, teaches us her genius Pinterest ways!
Pinterest can be a powerful tool for wedding and event professionals and is one that is still highly underestimated, even in 2025.
We'll discuss Dana's journey from wedding planning to becoming a Pinterest strategist, the importance of consistency in marketing, and how to effectively use Pinterest as a visual search engine.
Dana shares insights on debunking myths about Pinterest, long-term success strategies, best practices for linking, and key metrics to track. The conversation emphasizes leveraging existing content, creating touch points with audiences, and applying branding effectively on Pinterest.
Your takeaways:
- Pinterest is not your average social media; it's a visual search engine.
- Consistency in marketing is crucial for success.
- Using Pinterest strategically can lead to long-term visibility.
- Keywords and descriptions are essential for brand recognition on Pinterest.
- Outbound clicks are the ultimate goal for driving traffic.
- Impressions and saves indicate brand awareness and engagement.
- Repurposing content for Pinterest can save time and effort.
But listen to the full episode for all the juicy details!
Sign up for the Styled Pin Collection here:
https://danasdesk.thrivecart.com/styled-pin-collection/partner/
Download Dana's Visibility Brand Blueprint:
https://danas-desk.kit.com/visibility-blueprint
Download Dana's 14 free pin graphics here:
https://danas-desk.kit.com/free-pin-graphics
Read her blog post about how a wedding planner grew her website traffic by using Pinterest:
https://ddvirtualmanagement.com/how-a-wedding-planner-grew-website-traffic-by-using-pinterest/
Get in touch with Dana here:
Instagram:
https://www.instagram.com/danas.desk.nc
Visit her website: