Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
25: Copywriting for Wedding Pros with Andrea Shah
Your website isn’t just a digital storefront, it’s the very beginning of your client experience. ✨
In this episode of the Engage Your Brand™ podcast, I sit down with Andrea Shah, copywriter and marketing consultant for wedding creatives. With over a decade of experience writing for Fortune 500 companies and luxury brands, Andrea now helps wedding pros spotlight their artistry and client experience through strategic copywriting.
We dive into everything from buyer psychology to pricing transparency, and why your website and copy are just as much a part of your client journey as the wedding day itself. You’ll also hear about Andrea’s path to working with wedding professionals, her insights on Gen Z couples’ expectations, and how AI tools like ChatGPT are shaping the future of marketing.
Key Takeaways
- Your website sets the tone for your entire client experience before couples ever inquire.
- Copy should center on you (the client), not “I” (the vendor).
- Write for both types of readers: skimmers and deep readers.
- Pricing transparency is non-negotiable for Gen Z couples and increasingly for luxury clients too.
- Keep your directory profiles and PR features updated to benefit from AI search results.
- Authentic voice matters: if you curse in real life, your copy should reflect it.
- Want more insights? Andrea is also speaking at Wedding MBA on client chemistry and buyer psychology. Tune in to hear the sneak peek.
Ready to elevate your brand with copy and design that truly connects? Let’s work together to create a website and brand experience that books your dream clients. Inquire here.
Andrea’s website: andreashah.com
Follow Andrea on Instagram & Threads
Download Andrea’s free report on Buyer Behavior in 2025
Catch Andrea’s session at Wedding MBA on client chemistry and biopsychology