Engage Your Brand™
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand™
26: Flodesk Email Marketing for Wedding Pros
In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketing helps you create genuine connections beyond social media, and it might just be your most effective way to turn inquiries into loyal clients.
I’m sharing why I resisted email marketing for a long time (and what finally changed my mind), how I simplify my process using Flodesk, and why now is the perfect time to join before their pricing changes on November 28, 2025.
Here's What You’ll Learn:
- Why email marketing still matters for wedding professionals even more in 2025 or 2026
- The key difference between social media followers and email subscribers
- How email marketing can set you apart from competitors in the wedding industry
- Creative lead magnet ideas for wedding vendors (like quizzes and budget calculators)
- My favorite ways to repurpose content into email newsletters — without adding more to your plate
- How to use email to attract more aligned, ready-to-book clients
- My thoughts on the most popular email platforms (and why I love Flodesk)
- Important details about Flodesk’s upcoming pricing changes
Key Takeaways
Email marketing isn’t just for e-commerce brands, it’s for every wedding pro who wants to build trust and connection beyond the ‘gram.
You own your email list (unlike social media), and it’s one of the simplest ways to nurture leads, boost bookings, and stand out in a competitive market.
Platforms I Mentioned
- Flodesk – My top pick for user-friendly, design-forward email marketing
- Mailchimp, ConvertKit, and MailerLite are other popular options
Flodesk Pricing Update:
Flodesk is switching to a new tiered pricing model on November 28, 2025.
If you sign up before then, you can lock in their current flat-rate lifetime pricing: $35/month for email, or $59/month for email + checkout tools.
Connect with Me:
Want to level up your email marketing? Reach out to our team for help setting up your workflows, newsletter cadence, or lead magnet strategy!
Also learn more about branding, websites, and marketing strategies for wedding professionals at Emily Foster Creative.
Follow along with me on Instagram @emilyfostercreative
Ready to level up your email marketing?
Be sure to sign up before Flodesk changes their pricing structure, and get 50% off your first year or month!