Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
31: Spooky Stories To Avoid For Your Brand
Rebrands shouldn’t be scary, but the wrong one can haunt your bookings and your SEO. 👻
In this Halloween special of the Engage Your Brand® podcast, I’m sharing five “spooky rebrand stories” that every creative should avoid, from the Ghost Rebrand that forgets your audience to the Cursed Rebrand that kills your Google rankings. Tune in for practical tips to protect your investment, keep your audience engaged, and make your next rebrand your most strategic yet.
Key Takeaways:
- Strategy must guide every rebrand, not just design trends.
- “Ghost Rebrands” happen when you forget your audience.
- SEO can vanish overnight if your launch isn’t done right.
- Branding isn’t a quick fix for slow sales, timing matters.
- Listen for more spooky lessons (and how to avoid them)! 🎃
Resources:
- Free Brand Clarity Workbook — Get clear before your rebrand
- Inquire now!