Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
33: SEO for Wedding Pros with Sara Dunn
If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍
I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings during a rebrand or site refresh.
We dive into simple, no-fluff strategies to get found by your dream clients on Google and now, even in AI search tools like ChatGPT.
Whether you’re launching a new website or just want to finally understand SEO without the overwhelm, this conversation will help you build visibility that lasts.
Key Takeaways:
- You don’t have to lose rankings when you launch a new site, strategy matters most.
- Move blogs at launch, not later, to keep your SEO equity intact.
- Never let your homepage title say “Home”, optimize it for your service + location.
- Focus on low-competition, high-relevance keywords for faster results.
- Updating old blog posts can outperform creating new ones.
- Add your experience stats (“10 years,” “300+ weddings”) — AI uses them to rank trust.
- Choose a platform you’ll actually manage, SEO works when your site stays active.
- Listen for more simple, actionable tips to future-proof your website visibility!
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