Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
37: Paid Advertising for Wedding Professionals with Whitney and Daniela of Wedding Industry Ads
Paid advertising for wedding professionals doesn’t have to feel spammy or “bro-y.” On Engage Your Brand®, I’m joined by Whitney and Daniela of Wedding Industry Ads to demystify Google + Meta so your campaigns actually book (not just “get clicks”).
We cover how Google Search (high-intent) and Meta (retargeting + nurture) work together, why focused landing pages convert better, and a lightweight follow-up funnel you can run while you’re on site. You’ll hear realistic budgets, when $1/day ads help (and when they don’t), why freebies often miss for wedding pros, plus how LeadLock and the Google Search Accelerator streamline inquiries—especially post-website refresh.
Key takeaways:
- Google = high-intent discovery; Meta = stay top-of-mind with smart retargeting.
- Send ad traffic to a focused landing page and a tracked thank-you page to improve optimization.
- Automate immediate value: confirmation email + short nurture + a quick text to surface that email.
- A practical baseline: ~$500/month for Google Search; use $1/day Meta ads mainly for retargeting/always-on visibility.
- Freebie/list-building funnels often attract DIYers—most wedding pros convert faster with inquiry-focused campaigns.
- Track, refine, repeat: paid placements boost organic visibility when your messaging and pages are dialed.
Listen + subscribe
Love practical, non-sleazy ad strategy? Tap play now and subscribe!
Resources:
Website:
https://weddingindustryads.com/
LeadLock:
https://leadlockpro.com/
Ads Investment Guide
Speed to Lead Inquiry Follow-Up System Guide