Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
38: Basic On-Page SEO for Wedding Pros: Terms You Should Know
Still feel like SEO is “one more thing” on your plate, but you know your couples are Googling (and now ChatGPT-ing) vendors like you? 🧠✨
In this episode of the Engage Your Brand® podcast, I’m breaking down basic on-page SEO in a way that actually makes sense for wedding and event pros. We’ll talk about how traditional search (like Google) and newer AI search tools (like ChatGPT) both rely on the same core principles and how a few simple updates on your website can help you show up in more of those searches.
I’ll walk you through five on-page SEO terms every wedding pro should know before a website redesign or refresh, and how we approach them inside our design process at Emily Foster Creative. No jargon, no overwhelm, just practical steps you can actually implement (or know to ask your designer about).
Key Takeaways
- Why SEO still matters in 2025 and beyond, even as couples start using AI tools like ChatGPT to search for venues and vendors.
- The difference between classic SEO and AI search, and how clear, specific website content helps you show up in both.
- What page titles and meta descriptions are (those little snippets you see in Google) and how to make them work harder for you.
- How to use heading tags (H1, H2, H3) so Google can “skim” your site and actually understand what each page is about.
- The basics of optimizing your images—file sizes, dimensions, file types, and alt text—so your site looks great and loads quickly.
- Why internal linking (blog posts to services, homepage to contact, etc.) is a quiet powerhouse for both user experience and SEO.
- Tune in to learn how to turn these simple on-page tweaks into better rankings, more visibility, and more dream inquiries without becoming an “SEO person.”
Resources:
Ready to elevate your website and your SEO at the same time?
If you’re dreaming of a custom brand and website that looks beautiful and is also intentionally set up to be found on Google, I’d love to support you.
We’re currently booking design projects for 2026 and beyond, so if you’re listening to this later (hi, future you 👋), there’s a good chance we’re still taking on new clients.
👉 Inquire to work together here: emilyfostercreative.com/contact