Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
43: 2026 Website Trends for Wedding & Event Pros
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle.
I’m sharing 2026 website design trends, but with a big caveat: I don’t believe in chasing trends for the sake of it. I cherry-picked the trends that actually make sense for wedding and event pros, and I’m framing everything through strategy first.
We’ll talk about when trends matter (and when they don’t), how to keep your website high-converting and timeless, and the design + content updates that help your site feel current without turning into a constant renovation project.
What you’ll learn
- When website design trends are worth using (and when they’re just a distraction)
- The conversion framework your website should still follow: problem → solution → proof → next steps
- The “non-negotiables” that will always matter: mobile-first design, tap-friendly navigation, minimal pop-ups, SEO foundations
- What AI optimization means for your website content in 2026 (and what to prioritize)
- Trend-forward updates that still feel elevated: micro-animations, muted cinematic clips, behind-the-scenes moments, textures, curated galleries, anti-grid layouts, bolder palettes, and more
- How to choose trends based on brand strategy + ideal client (not competitor pressure)
Resources:
If you want help implementing any of this, we offer:
- Website Design + Refreshes
- VIP Days (returning in 2026)
- Website Maintenance Retainers
- Website Audits (1 hour, $300) with recording + action items