Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
47: Wedding Marketing Strategy in the Age of SEO and AI with Julie Novack
Your next inquiry might come from Google… or ChatGPT.
In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to how marketplaces are showing up in AI search.
We also dig into why visuals matter so much in the sales process, how to use your portfolio to handle common client objections (“Have you done a wedding like this?”), and how PartySlate helps pros organize, search, and share their photos faster with new AI-driven tools.
Key takeaways
- How couples (and corporate clients) research vendors now: the 7–10 touchpoints
- Why marketplaces can rank higher than individual websites
- How to use your portfolio to close faster (without the death scroll on your phone)
- A simple planning exercise for 2026: the “press release” vision + quarterly goals
Connect with Julie:
Instagram: @juliepartyslate @partyslate
LinkedIn: https://www.linkedin.com/in/julienovack/
If you want your website + online presence to actually support your referrals (and help you show up in search), I’d love to help. Explore working together at https://emilyfostercreative.com/