Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
50: Small Business Marketing Strategy in 2026 with Tayler Cusick-Hollman
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Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone.
In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to break down her State of Small Business marketing report based on a survey of 245 small businesses across 40 states.
We talk buyer hesitation, what’s actually changing in the market, and what wedding + creative service pros should prioritize in 2026 if they want their marketing to feel simpler and more effective.
In this episode, we cover:
• What the survey revealed about burnout in small business (and why it’s so widespread)
• The disconnect between marketing effort vs. results in 2025
• What types of businesses were represented in the survey (creative services + wedding pros included)
• Why more touchpoints are needed to convert leads right now
• How “more choice” is making couples take longer to decide
• The stat that shocked me most: how many business owners don’t have a marketing plan
• The time + budget thresholds that correlated with more effective marketing
• What Taylor is changing inside Enji’s marketing moving forward
Resources:
• Sign up for Enji
• State of Small Business Marketing Report
https://www.enji.co/
https://www.instagram.com/enji_co/
If you’re ready to market with more clarity (and a lot less chaos), subscribe to Engage Your Brand®, and check the show notes for the full report and Engie resources.