Engage Your Brand®
Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
Engage Your Brand®
65: Modern Wedding Marketing in 2026 with Becca Pountney
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Marketing feels noisier than ever, but it doesn’t have to feel impossible.
In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026.
Key Takeaways:
- Why the traditional marketing funnel no longer works the same way
- What the “marketing theme park” means for wedding pros
- How couples are researching vendors across TikTok, websites, AI, referrals, and social media
- Why TikTok is becoming a powerful visibility tool
- How to stop overcomplicating your marketing strategy
- Why consistency matters more than perfection
- How to use data instead of emotion when evaluating your marketing
- Why real-world relationships and referrals still matter
Explore more branding, marketing, and website education for wedding pros:
https://emilyfostercreative.com
Connect with Becca:
Instagram: https://www.instagram.com/beccapountney/
Facebook: https://www.facebook.com/beccapountney
LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033
Website: https://www.beccapountney.com
Podcast: https://wedding-pros.captivate.fm/listen
Resource Mentioned:
Done Is Better Than Perfect: https://a.co/d/fOS1cAR