Engage Your Brand®

75: Brand Messaging, AI & Finding Your Voice with Jen Liddy

• Emily Foster • Season 1 • Episode 75

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0:00 | 38:05

If your marketing sounds like everyone else in your industry, it might not be a branding problem, it might be a messaging problem.

In this episode, I'm joined by Jen Liddy, brand messaging strategist and former English teacher turned messaging expert. We dig into why so many talented wedding and creative pros struggle to communicate their value, what's actually going wrong when your brand voice feels flat or generic, and how AI is quietly making it worse for businesses who don't have a clear messaging foundation. Jen also shares her Message Fix RX process and how to start identifying the gaps in your own messaging without burning everything down and starting over.

Key takeaways:

  • Why being brilliant at what you do doesn't automatically mean you can communicate your value, and what to do about it
  • How AI is "vanilla-izing" brand voices and what you need in place before handing your content to any AI tool
  • The difference between brand messaging and brand voice and why both matter for standing out
  • Why you probably don't need a full rebrand, just a tweak, a sharpen, and a little more personality
  • How to uncover the parts of your expertise you don't even realize are valuable yet
  • Listen in and grab Jen's free Message Gap Diagnostic Quiz linked below to find out exactly where your messaging is falling short.


Ready to build a brand that communicates your value as clearly as you deliver it? Emily Foster Creative helps wedding pros show up with a brand and website that does the selling for you.

Resources Mentioned in This Episode: