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The AdExpert Podcast with Sam Ashrafi
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast with Sam Ashrafi
Google Ads Double Serving: What It Means for CTR & Impressions
In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse.
We cover:
- What the Double Serving Experiment is and why it matters
- How it could increase impressions but cannibalize clicks
- Best practices to protect CTR and performance
- Tips for monitoring and adjusting your ad strategy
- What we recommend for staying competitive during this test
If you're running Google Ads and want to stay ahead of changes, this episode is for you.
🔗 Learn more at: Google Ads Double Serving Experiment May Affect CTR and Impressions
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