The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
39 episodes
Is Buying Backlinks SEO Suicide or a Smart Strategy in 2025?
In this episode, we dive deep into one of the most controversial SEO tactics of 2025: buying backlinks. While some marketers see it as a shortcut to higher rankings, the risks are bigger than ever with Google’s evolving spam policies and penalt...
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18:35
How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI
If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Googl...
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23:40
AI Is Replacing Google: How to Get Found by ChatGPT & Perplexity
In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape.You’ll learn:Why A...
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15:37
Mastering Audience Signals in Performance Max Campaigns: Boost Targeting & ROI
In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend.You’ll learn:What audience signals ar...
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12:31
Maximize Your Local SEO With Strategic Citations: A Guide for Small Businesses
In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results.You’ll learn:What local citations are—including structured (like directory listings) and uns...
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13:02
Do Longer Title Tags Really Boost Google Rankings? Surprising SEO Insights You Need to Know
In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimizati...
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13:51
Smart Campaigns vs. Full Google Ads Accounts: Which One Works Best for Your Business?
In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget.You’ll learn:What Smart Campaigns are and why th...
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15:31
Google Ads Extensions You Should Always Use: Boost Clicks, Conversions, and Visibility
In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with custome...
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15:41
Why Audience Targeting in Google Ads Is Changing—and What It Means for Your Campaigns
In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025.You’ll learn:What’s driving the shift in audience targeting on Googl...
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13:26
Why You Should Never Redirect 404 Pages to Your Homepage: SEO Best Practices Explained
Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, p...
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14:07
Top SEO Tools Every Business Owner Should Know About: Boost Traffic, Track Performance & Stay Ahead
In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic.You’ll learn:Why SEO tools are key to understanding yo...
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14:18
Why Google Ads Are Getting More Expensive in 2025: How AI Overviews Are Changing Everything
In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink ...
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9:41
How to Run High-Converting Local Google Ads Campaigns: A Step-by-Step Guide for Brick-and-Mortar Businesses
In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market.You’ll learn:What local Googl...
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13:24
Cloudflare’s Content Independence Day: How “Pay Per Crawl” Could Reshape the Internet for Creators
In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization.You’ll learn:What C...
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28:51
Manual CPC vs. Smart Bidding: When to Switch for Better ROI in Google Ads
In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment.You’ll learn:What sets manual CPC apart from s...
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14:56
Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt.You’ll learn:What Google AI Overviews are and how they affect traditional search...
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11:05
How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility
In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results.You’ll learn:What schema markup is ...
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17:27
Proven Tactics for Online Campaign Success
In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign.You’ll learn:Why most lead magne...
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14:00
Create SEO-Friendly Landing Pages That Convert
In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background.You’ll learn:What makes a landing page SEO-friendly and w...
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16:02
Combine Offline and Online Marketing for Local Growth: Using Caasie and Google Ads for Real Results
In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints.You’ll le...
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13:41
Top 10 Local SEO Trends for 2025
In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers.You’ll learn:How AI tools are transforming loca...
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17:43
The Most Important SEO Shift of 2025: How to Thrive in the Age of AI Search
In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025.You’ll learn:How Google’s AI Mode changes the en...
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11:57
Boost Website Conversion Rates in 2025: Proven Tips to Turn Clicks Into Customers
In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers.You’ll learn:Why mapping a dynamic conversion funnel is essential in...
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11:28
How Much Does Google Ads Really Cost? A 2025 Guide for Small Businesses
In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar.You’ll learn:What factors influence your Go...
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14:19
Boost Click-Through Rates and Conversions with These Copywriting Secrets
In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions.You’ll learn:How to craft headlines that capture attention and drive engagementThe impor...
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16:52