The AdExpert Podcast with Sam Ashrafi

Google Aligns Merchant Center Clicks with Google Ads: What It Means for You

In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy.

We’ll cover:

  • What’s changing in Google’s reporting structure
  • Why this matters for e-commerce advertisers
  • How to prepare for the transition
  • What to expect in your analytics post-update
  • Steps you should take right now to adapt your reporting

If you run Shopping campaigns or use both platforms to track performance, this episode is a must-listen.

🔗 Learn more at: Google Aligns Merchant Center Click Reporting with Google Ads

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