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The AdExpert Podcast with Sam Ashrafi
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast with Sam Ashrafi
The Benefits of Manual Bidding on Google Ads for Local Businesses
In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.
You’ll learn:
- What manual CPC bidding is and how it differs from smart bidding
- How to control ad spend by adjusting bids at the keyword and ad group level
- Why manual bidding improves ROI when paired with conversion tracking
- How to use device, time, and location-based bid adjustments
- Why local businesses benefit from custom bidding strategies
- How to prioritize high-converting keywords for peak performance
- A real-world case study of a bakery that increased conversions by 25%
Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time.
Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses
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