The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Maximize Your Local SEO With Strategic Citations: A Guide for Small Businesses
In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results.
You’ll learn:
- What local citations are—including structured (like directory listings) and unstructured mentions—and why they matter
- How consistent NAP (Name, Address, Phone) across the web builds trust and boosts local search rankings
- Key platforms to start with: business directories, local chambers of commerce, mapping services like Apple Maps, and social media
- How to increase visibility by submitting to general directories, niche/local directories, and data aggregators
- Why regularly auditing and maintaining accurate citation listings is crucial for long-term effectiveness
Whether your business is focused on a specific niche or serving a broader local audience, this episode equips you with clear, actionable strategies to build visibility and authority through smart citation practices.
Blog Link: How to Build Local Citations for Better SEO
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Let’s grow your brand with purpose-driven marketing.