The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI
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If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks.
You’ll learn:
- How to set clear success metrics and track the right KPIs
- The best way to review account structure, ad groups, and bidding strategies
- How to analyze keywords, search terms, and negative keyword lists
- Tips for writing ad copy that boosts click-through and conversion rates
- How to improve landing page relevance, speed, and user experience
- Why proper tracking, attribution, and clean data are essential for optimization
- Quick-win fixes to improve ROI in as little as two weeks
Whether you’re spending $500 or $5,000 a month, this episode will help you diagnose campaign issues, prioritize high-impact changes, and create a roadmap to better performance.
Blog Link: How to Audit a Failing Google Ads Campaign
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