The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Retarget Across YouTube, Search & Display: Smarter Multi-Channel Retargeting Strategies
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In this episode, we break down how to retarget across YouTube, Search, and Display to reach past visitors and turn them into customers.
You’ll learn:
- How to build segmented retargeting lists based on user behavior and interests
- Why audience segmentation improves personalization and boosts conversion rate
- How YouTube video ads help re-engage past viewers and increase brand awareness
- Why frequency capping is essential to prevent ad fatigue and wasted spend
- How display ads keep your brand visible across websites and reinforce your message
- Why search retargeting is powerful for reaching high-intent, ready-to-buy users
- How combining YouTube, Search, and Display creates a full-funnel retargeting strategy
- What metrics to track, like CTR, conversion rate, and return on ad spend, to optimize performance
Whether you're running local campaigns or scaling nationwide, this episode will show you how to build smarter retargeting ad campaigns that stay cost-effective, improve conversions, and maximize ROI across multiple channels.
Blog Link: How to Retarget Across YouTube & Search and Display
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📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
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Let’s grow your brand with purpose-driven marketing.