The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Google Local Service Ads Charging for Existing Clients? What Advertisers Need to Know
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In this episode, we break down a surprising situation where a business was reportedly charged nearly $400 for a phone call from an existing client through Google Local Service Ads and what this means for advertisers managing LSA campaigns.
You’ll learn:
- How Google Local Service Ads determine when a phone call counts as a billable lead
- Why calls from an existing client can still be classified as a new lead
- How Google evaluates the first interaction through the platform rather than your CRM data
- The difference between category searches and direct business searches in Local Services Ads
- When Google may prompt users to confirm they are a returning customer
- Why LSA calls can become expensive in competitive industries like legal or home services
- Practical ways businesses can reduce accidental charges from returning clients
If you rely on Local Services Ads to generate leads, this episode explains how Google tracks calls, why some leads may be disputed, and what advertisers should watch to protect their ad budgets.
Blog Link: Google Local Service Ads May Charge for Calls From Existing Clients: What Advertisers Need to Know
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