The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Build a Content Marketing Strategy From Scratch: A Step-by-Step Guide for Business Growth
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In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects with your audience, and delivers long-term growth.
You'll learn:
- What a content marketing strategy is and why it matters
- How to define clear business goals before creating content
- Why understanding your target audience improves every content decision
- How to choose the right content types and build strong content pillars
- Tips for creating a realistic content plan you can consistently maintain
- How to distribute content on the right channels for maximum reach
- Why tracking performance data helps you refine and improve your strategy over time
Whether you're launching your first content marketing campaign or improving an existing one, this episode will help you create a sustainable strategy that attracts the right audience, builds trust, and supports your business goals.
Blog Link: How to Build a Content Marketing Strategy From Scratch
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