The Business Edge with CWCU
The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with CWCU
Latest Episodes
Small Business in a Changing World: AI is Your New Employee
Host David Dirks explains why AI is no longer a big-business luxury—it’s a practical “new employee” for any small business. Learn simple ways to use AI to write emails faster, improve proposals, streamline customer communications, and save real...
Small Business in a Changing World: Stop Reacting, Start Adapting
In this episode of the Business Edge podcast, David Dirks kicks off a four-part series on small business in a changing world—where AI, shifting consumer behavior, and economic uncertainty are rewriting the rules in real time. David challenges o...
Building Your Brand: Local Stories, Partnerships, and Patience
In part two, CMO Dave Dirks dives into actionable steps for small business owners to take control of their brand. Learn how to craft a compelling local story, build strong community partnerships, and document your brand so employees can share i...
Small Business Branding: Your Local Advantage
In part one of our special series, CMO Dave Dirks debunks the myth that branding is only for big companies. Discover why your local presence is your greatest competitive advantage and how to define your business’s unique signature. Dave shares ...
From Stigma to Schedule III: The Cannabis Industry’s Next Chapter
In this episode we welcome back Andy Shelley, CEO of CannXperts, to discuss President Trump’s executive order moving marijuana to Schedule III. Andy shares what this change means for cannabis businesses, banking, and investment in 2026.