The Business Edge with Central Willamette
The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
Podcasting since 2025 • 18 episodes
The Business Edge with Central Willamette
Latest Episodes
Dirks' Must-Reads: Customer Satisfaction is Worthless
Welcome to Dirks’ Must-Reads, where Marketing Director David Dirks shares his top book recommendations for business success. Each episode dives into a powerful book, offering insights and practical takeaways to help you and your business thrive...
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8:30
HR Insights: Pay and Benefits for Small Business Success
In this episode of The Business Edge, we sit down with HR Manager Veronica Bruner to explore the evolving landscape of compensation, benefits, and pay transparency in small businesses. Veronica shares expert insights on how small organizations ...
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13:44
Brick & Mortar Basics
Ever wonder why some retail locations never seem to succeed? Dave Dirks dives into the factors that can make or break a brick-and-mortar business. Find out why cheap rent isn’t always a bargain and what you should look for in terms of access, p...
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5:22
Value First: How Free Content Can Win You Customers
What’s the secret to building better business relationships? In this episode, Dave Dirks reveals how content marketing - offering helpful, free resources - can help you connect with customers and stand out from the competition.
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5:19
Turning Loyal Customers into Brand Ambassadors
In this episode, Dave Dirks dives into the world of customer testimonials - what they are, why they matter, and how to use them to boost your business. Find out how to turn your loyal customers into your best promoters, and why their words are ...
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3:55