The Business Edge with Central Willamette
The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
Podcasting since 2025 • 13 episodes
The Business Edge with Central Willamette
Latest Episodes
Surviving and Thriving in Uncertain Economies
Worried about the next recession? In this episode of the Business Edge podcast, CMO, Dave Dirks shares practical strategies for small business owners to prepare for economic slowdowns, before they happen. Learn why cutting prices isn’t always t...
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6:15
Andy from CannXperts Returns!
In this episode of The Business Edge with Central Willamette, we welcome back Andy Shelley from CanExperts for a deep dive into receivership. Andy shares his expertise on what receivership is, how it works, and when businesses should consider i...
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29:23
Building Your Dream Team
Thinking about hiring but not sure if it’s the right move? Central Willamette’s HR team joins us to break down the decision-making process, from workflow audits to financial planning. Learn how to avoid costly hiring mistakes, the difference be...
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14:02
Beyond the Sale: Building Lasting Key Account Relationships
Are you just selling to your key accounts, or are you truly invested in their success? Dave Dirks discusses the importance of understanding your clients’ industries, identifying their pain points, and building relationships that last. Learn how...
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4:15