The Business Edge with CWCU
The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with CWCU
Latest Episodes
Building Oregon's Future Workforce with Rhonda Rhodes, Principal of CTEC
How do we prepare today's students for tomorrow's workforce? In this episode of Business Edge, Rhonda Rhodes, Principal of Salem-Keizer's Career Technical Education Center joins us and shares how career and technical education is...
Turning passion into a Business with Hometown Cultivation
What does it take to grow a business without losing sight of your values?In this episode of The Business Edge, Kerry Bennett of Homegrown Cultivation shares lessons on entrepreneurship, leadership, organic farming, and building a team th...
Small Business in a Changing World: Recession Proof Thinking
Economic uncertainty is always around the corner, but strong businesses prepare before things get tough. In this episode, Dave Dirks breaks down how small business owners can build financial resilience, understand their numbers, improve cash fl...
Small Business in a Changing World: Stop Selling to Yesterday's Customer
This episode dives into a hard truth for small businesses: the customer you built your business around in 2019 may not be the same customer you’re serving today. Dave Dirks explores how changing expectations, digital habits, AI, and custo...
Small Business in a Changing World: AI is Your New Employee
Host David Dirks explains why AI is no longer a big-business luxury—it’s a practical “new employee” for any small business. Learn simple ways to use AI to write emails faster, improve proposals, streamline customer communications, and save real...