The Business Edge with Central Willamette
The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
Episodes
9 episodes
Special Guest: Dr. Kristine Medyanik
Join us as Dr. Kristine Medyanik, organizational psychologist and creator of the “Leading Across Generations” UnCourse, shares practical insights on bridging generational gaps at work and beyond. Discover why understanding generational perspect...
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28:36
Special Guest: Ellen Yin, Cubicle to CEO
In this episode, we welcome Ellen Yin, founder of Cubicle to CEO, as she shares her journey from corporate cubicle to entrepreneurial success. Ellen dives deep into the power of mindset, the realities of work-life balance, and the unique challe...
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30:19
Website Wins: Optimize to Attract & Grow Your Business
In this episode of The Business Edge, David Dirks, Chief Marketing Officer at Central Willamette Credit Union, talk about all things website optimization. David shares smart, actionable tips that any small business can implement to tur...
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7:22
Special Guest: Camille Mercier, CEO Spirit Mountain Casino
In this inspiring episode of The Business Edge, we talk with Camille Mercier, the first woman CEO of Spirit Mountain Casino. She shares her journey to leadership, how tradition and innovation work hand-in-hand, and why community, culture, and c...
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31:35
Gratitude That Grows
In this episode, we’re talking about the simplest—and most overlooked—way to build lasting customer relationships: genuine gratitude. Learn why saying “thank you” and understanding your customers’ pain points isn’t just polite, it’s powerful. I...
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4:03
Special Guest: Andy Shelley, CannXperts
In this episode of Business Edge with Central Willamette, we sit down with Andy Shelley, founder and CEO of CannXperts, to talk about the rapidly evolving cannabis industry. Andy shares how CannXperts helps businesses navigate complex regulatio...
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35:33
Skip the Flyer
Are flyers still pulling their weight in modern marketing? In this episode, we break down the classic 8.5x11 sales flyer—its purpose, its pitfalls, and whether it's still worth your print budget. Tune in for a fast, honest take on paper marketi...
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5:26