The Business Edge with Central Willamette
The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with Central Willamette
Small Business Branding: Your Local Advantage
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In part one of our special series, CMO Dave Dirks debunks the myth that branding is only for big companies. Discover why your local presence is your greatest competitive advantage and how to define your business’s unique signature. Dave shares practical tips on making your brand stand out in your community and explains why, in today’s world, all business is local. Tune in to learn how to identify and communicate what makes your business truly special.