The Business Edge with CWCU
The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with CWCU
Building Your Brand: Local Stories, Partnerships, and Patience
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In part two, CMO Dave Dirks dives into actionable steps for small business owners to take control of their brand. Learn how to craft a compelling local story, build strong community partnerships, and document your brand so employees can share it consistently. Dave also discusses the importance of listening to local feedback and why successful branding is a long-term commitment. Get inspired to think locally and make your brand a lasting part of your community.