The Business Edge with CWCU
The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with CWCU
Small Business in a Changing World: Stop Selling to Yesterday's Customer
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This episode dives into a hard truth for small businesses: the customer you built your business around in 2019 may not be the same customer you’re serving today. Dave Dirks explores how changing expectations, digital habits, AI, and customer behavior are reshaping the way businesses compete and what small business owners can do now to stay relevant, valuable, and easy to choose.