The Business Edge with CWCU
The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
The Business Edge with CWCU
Small Business in a Changing World: Recession Proof Thinking
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Economic uncertainty is always around the corner, but strong businesses prepare before things get tough. In this episode, Dave Dirks breaks down how small business owners can build financial resilience, understand their numbers, improve cash flow, and create a business that can weather slowdowns, surprises, and changing markets with confidence.