
Get the Money
We discuss past, present and future go-to-market tactics and trends. Hear from industry monsters Bobby Napiltonia (magic maker for companies like Salesforce, Twilio and Enlighted), Keith Newman, John Konye and other shaker-bakers on how to Get-the-Money!
Get the Money
Fix Your Funnel: What’s Actually Breaking Your GTM | Get the Money #1
Our first recorded roundtable after six text-based newsletters. We decided to pivot towards a modern approach and record our discussions to share with you all. This is newsletter number seven, but Get the Money #1
Q1 is over. If your pipeline isn't delivering, you’ve got 60–90 days to fix it—or risk missing the year entirely. In this episode of Get The Money, we break down the full-funnel reality check:
✅ Bobby on pipeline urgency and event strategy
✅ Keith on crafting story-driven content that matches buyer stages
✅ Ben on the ugly truth about CRM sync issues that kill conversions
This isn’t theory—it’s what’s actually breaking GTM at fast-growing companies and what you can do about it before Q2 slips away.
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