Get the Money
We discuss past, present and future go-to-market tactics and trends. Hear from industry monsters Bobby Napiltonia (magic maker for companies like Salesforce, Twilio and Enlighted), Keith Newman, John Konye and other shaker-bakers on how to Get-the-Money!
Get the Money
Standing Out and Winning at Trade Shows | Get The Money #2
Trade shows are back — but most companies are still not optimized.
In this episode of Get The Money, we break down how to turn chaotic, noisy events into high-leverage GTM opportunities — even if you don’t have a massive booth or budget. From hosting invite-only suites to wearing bright orange vests that stops VCs in their tracks, we share real tactics that helped us drive leads, create standout content, and close deals.
You’ll here about:
- Why most startups waste money “showing up and throwing up”
- The 4P framework for event success: Pick, Prep, Process, Prosecute
- How Okera flipped the trade show script and captured content that fueled pipeline for months
- What kind of content you should capture during events — not after
- How to turn visual cues into lead magnets
Whether you’re prepping for your next big show or just trying to justify the budget, this episode gives you a real-world playbook to stop blending in and get the money.
Watch. Learn. Stand out.
#GetTheMoney #TradeShowStrategy #GoToMarket #StartupMarketing #EventMarketing #SalesEnablement #Okera #AWSreInvent #GTMStrategy