The CX Mixer
CX Mixer is the podcast for ecommerce pros who know that great customer experience doesn’t stop at checkout. Hosted by Larry Thoma — an operator who works directly with some of the most creative and fast-growing brands in the game — each episode pairs up two CX leaders to swap stories, strategies, and straight-up lessons from the trenches.
These aren’t cookie-cutter case studies. Expect real talk on what’s working, what’s not, and how smart brands are turning customer experience into a growth engine. Whether you’re running a lean team or scaling fast, CX Mixer brings you the unfiltered playbook from the people doing the work.
The CX Mixer
Bonus Episode: How 8 CX Leaders Are Making AI Work—Right Now
In this Bonus episode of the CX Mixer, host Larry Thoma explores the fast-changing world of AI-powered customer experience with leaders from Glossier, Dr. Squatch, Caraway, Bobble Bar, 32 Degrees, True Classic, and Wyze. Guests share real world examples of using AI—from personality-driven chatbots to fraud prevention and sales support—while balancing automation with the human touch. The conversation highlights key challenges, best practices, and practical strategies for scaling AI, preserving brand voice, and delivering better CX. Tune in for actionable takeaways on future-proofing your cx strategy with artificial intelligence.
Timestamps
0:00 – Intro & Episode Overview
01:00 – Brianna on AI in Commerce & Chatbots
06:00 – Human vs. AI: High-Touch Experiences
12:00 – Kayla on Scaling CX & Phone Automation
21:00 – Dr. Squatch’s AI Chatbot & Sales Use Cases
33:00 – Bobble Bar: Onboarding & Social AI
44:00 – Caraway: Strategy & Vendor Evaluation
55:00– True Classic: AI for Repetitive Tasks & Training
1:07 – Wyze: Deep Integration & Pre-Sales AI
1:19 – Glossier: Triage, Sales, & Community AI
1:29 – Wrap-Up & Fun Takeaways
Socials
Larry:https://www.linkedin.com/in/larrythoma/
Brianna:https://www.linkedin.com/in/breanna-moreno-183a8459/
Caela:https://www.linkedin.com/in/caela-castillo-29a73770/
Tess:https://www.linkedin.com/in/tasnuva-awal/
Maritza:https://www.linkedin.com/in/maritza-mejia-46129b56/
Nancy:https://www.linkedin.com/in/nancy-gurd-17b67a209/
Jordan:https://www.linkedin.com/in/jordangesky/
Logan:https://www.linkedin.com/in/logandunn/
Cati:https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/