The CX Mixer
CX Mixer is the podcast for ecommerce pros who know that great customer experience doesn’t stop at checkout. Hosted by Larry Thoma — an operator who works directly with some of the most creative and fast-growing brands in the game — each episode pairs up two CX leaders to swap stories, strategies, and straight-up lessons from the trenches.
These aren’t cookie-cutter case studies. Expect real talk on what’s working, what’s not, and how smart brands are turning customer experience into a growth engine. Whether you’re running a lean team or scaling fast, CX Mixer brings you the unfiltered playbook from the people doing the work.
Episodes
11 episodes
Bonus Episode: How 8 CX Leaders Are Making AI Work—Right Now
In this Bonus episode of the CX Mixer, host Larry Thoma explores the fast-changing world of AI-powered customer experience with leaders from Glossier, Dr. Squatch, Caraway, Bobble Bar, 32 Degrees, True Classic, and Wyze. Guests share real world...
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1:32:32
0 to 100: Building CX From Day One
In this episode of the CX Mixer, host Larry Thoma welcomes customer experience experts Breanna Moreno and Dan Kaparski for a dynamic discussion on building CX from day one. Dan Kaparski shares his approach to launching a celebrity-backed fashio...
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56:04
Quiet Luxury, Human CX: Everlane & Vuori on Premium Experiences Without the Snob Factor
In this episode of the CX Mixer, host Larry Thoma welcomes Lisa from Everlane and Chad from Vuori for a lively discussion on what it means to deliver “quiet luxury” in customer experience. Together, they explore how their brands balance premium...
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1:01:10
The Modern Man’s Journey: From Rugged to Refined
In this episode of the CX Mixer, host Larry Thoma explores the evolving landscape of men's fashion and customer experience with Katy from Suit Shop and Nichelle from Taylor Stitch. They discuss the shift in male consumer behavior, emphasizing t...
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55:38
The Fine Print: Fighting Fraud Without Losing Customers
In this episode of the CX Mixer, host Larry Thomas speaks with Michael from Fanatics Live and Taylor from Nathan James about combating fraud without alienating customers. They discuss various types of fraud in e-commerce, from return abuse to w...
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Season 2
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Episode 2
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1:06:28
From Cart to Closet to Cup Holder: CX For Modern Essentials
In this episode of the CX Mixer podcast, host Larry Thoma interviews Katie from Simple Modern and Jennifer from 32 Degrees. They explore how brands can leverage AI to enhance customer experience, fight fraud, and create seamless post-purchase e...
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Season 2
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Episode 1
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53:54
Gold Chains and Soap Bars: Female CX Bosses Revolutionizing Men's Brands | Ep 5
Caela, Director of CX at Jackson, and Tess, Senior CX Manager at Dr. Squatch, discuss designing customer experience for men's brands. They challenge misconceptions about male consumers, highlighting their engagement and care for product quality...
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Episode 5
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59:26
Everywhere All at Once: Mastering CX Across Channels | Wyze & Olly | Ep 4
Logan Dunn, Head of E-Commerce at Wyze, and Jennifer Peters, Director of D2C at Olly Vitamins, discuss the challenges of managing customer experience across multiple sales channels. They explore the complexities of warranty claims, inventory ma...
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Season 1
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Episode 4
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1:01:26
From Cart to Community: How Brands Build CX That Connects | Glossier & Baublebar | Ep 3
Cati from Glossier and Maritza from Bauble Bar discuss building customer communities on the CX Mixer podcast. They share insights on leveraging social media, creating VIP experiences, and empowering customer service teams. Cati reveals Glos...
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Season 1
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Episode 3
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59:49
The Impact A Small CX Team Can Have On A Brand | Carpe and Caraway Home | Ep 2
Larry brings on Nancy, Director of Customer Experience at Caraway, and Daniel, Head of E-Commerce at Carpe, to discuss scaling CX with small teams. They dive into outsourcing call centers, leveraging help desk flows, and breaking up with custom...
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Season 1
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Episode 2
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53:33
The Customer ISN’T Always Right | Tommy John’s and True Classic | Ep 1
Larry brings on Jordan, Senior Manager at True Classic, and Max, Director at Tommy John, to discuss elevating customer experience, tackling fraud, and the power of proactive communication. Discover their unique insights on handling order modifi...
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Season 1
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Episode 1
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43:22