Project Profile Podcast
Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.
Project Profile Podcast
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property development, media, and marketing in Australia.
From launching The Urban Developer as a side hustle to building it into the leading independent voice in the industry, Adam shares his unique perspective at the intersection of media and development. With a background that spans high-level corporate development, international projects like Dubai’s Palm Jumeirah, and a media platform trusted by over 90,000 professionals, Adam offers unfiltered insights into what’s working—and what’s next.
Expect high-value discussion on emerging trends, buyer behavior, modular construction, AI and robotics, and why project marketing is shifting from hard-sell to human-centric storytelling.
🧩 Episode Breakdown:
[00:00 – 05:00] Welcome & Introduction
- Adam’s dual role in media and development
- Background on The Urban Developer’s mission and audience
[05:00 – 12:30] What is The Urban Developer?
- Independent news, industry events, and award programs
- How TUD serves professionals across the property lifecycle
[12:30 – 25:00] Adam’s Career Journey
- From working in Dubai to founding multiple development ventures
- Lessons learned from the GFC
- How a blog evolved into a national platform
[25:00 – 34:30] Bridging Media & Development
- Leveraging field experience in content creation
- Why The Urban Developer is viewed as part of the industry, not just a media outlet
[34:30 – 44:00] Audience Behavior & Ecosystem Thinking
- Developers as the drivers of the property “food chain”
- Trends in engagement, curiosity, and cross-sector learning
- The role of trust in property marketing and media
[44:00 – 55:00] Modern Project Marketing Insights
- Brand marketing vs. retail messaging
- Longer buyer journeys and higher buyer sophistication
- Rising expectations around lifestyle, amenities, and transparency
[55:00 – 01:00:00] Looking Ahead: Industry Innovation & Disruption
- Construction bottlenecks and vertical integration
- Modular, prefab, and 3D-printed buildings
- AI, robotics, and dynamic pricing tools
- How developers can adapt and stay ahead
✨ Key Takeaways:
- The Urban Developer combines independent journalism with deep industry participation.
- Marketing strategies must now focus on trust, storytelling, and long-term brand building.
- Quality is overtaking price as the top decision driver for buyers.
- New tech—from dynamic pricing to humanoid robotics—is reshaping the development process.
- Despite disruption, the future of property development remains rich with opportunity.
Perfect For:
Property developers, marketers, architects, urban planners, agents, and anyone invested in Australia’s property future.
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