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Project Profile Podcast
Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.
Episodes
10 episodes
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property developm...
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Season 1
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Episode 10
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1:02:34
Episode 9: Designing for Trust: Architecture, Development & Marketing with Joe Adsett
In this episode of Project Profile, host Mark Allen sits down with celebrated architect and developer Joe Adsett for an insightful discussion on the intersection of architectural design, property development, and project marketing in A...
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41:02
Episode 8: CRM Strategies That Actually Work for Property Developers
In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space.With more than a decade o...
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49:25
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Episode 7: Now Selling Taking Your Property Project to Market
In this episode of The Project Profile Podcast, host Mark Allen is joined once again by Beck to dive deep into the pivotal “Now Selling” phase of property marketing campaigns in Australia. Following the “Coming Soon” ...
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Season 1
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Episode 7
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52:38
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Episode 6: Coming Soon Campaigns: The Pre-Launch Secret to Property Success
Episode Synopsis:In the first episode of a new campaign-focused series, Mark Allen welcomes Beck Jane West from Project Profile to unpack the importance and strategy behind “Coming Soon” or hype campaigns in property marketing. These pre-la...
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Season 1
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Episode 6
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24:09
Episode 5: How to Master Property Project Marketing Content — With Beck from Project Profile
Episode Synopsis:In this episode of the Project Profile podcast, host Mark Allen sits down with Beck from Project Profile to dive deep into the engine room of content and creative for property development marketing. Beck ...
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Season 1
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Episode 5
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56:04
Episode 1: Welcome to the Project Profile Podcast
In this debut episode of the Project Profile Podcast, host Mark Allen introduces the mission and vision behind the show—bringing insightful conversations from within Australia’s dynamic property marketing landscape. With a wealth of ex...
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1:41
Episode 4:Marketing Evolution in Property Development with Eloisa Greenham
In this engaging episode, host Mark chats with Eloisa Greenham, Marketing Manager at Sherpa Property, to unpack the evolution of property marketing in today's dynamic real estate landscape. With a diverse background across multiple sectors—from...
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Season 1
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Episode 4
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51:58
Episode 3: How AI Is Transforming Property Marketing with David Bennett
In this eye-opening episode of the Project Profile Podcast, host Mark Allen sits down with David Bennett, AI consultant at Adaptive, to explore the transformative role of artificial intelligence in the Australian property marketing landscape. F...
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Season 1
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Episode 3
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59:04
Episode 2: Strategic Storytelling in Property Marketing with Morgan Lee of Consolidated Properties
In this enlightening episode of the Project Profile podcast, Morgan Lee, Head of Marketing at Consolidated Properties Group, dives into the art and science of marketing large-scale property developments. With over 14 years in the industry, Morg...
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Season 1
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Episode 2
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1:03:35
